Study on Mutual Fund Investment Behaviour; With Reference to the Difference Among the Perception of the Different Groups

This paper analyses the difference among the perception of different types of investors. Investors with different mind-set have a different way of investing and having the different objective of investment. Investors with different sentiment have a different investment objective. If we talk about the risk-taking ability of the investors there are three types of investors exist in the market. Investors who can take the risk are known as a risk taker. Those who cannot take enough risk are risk averter and some of the investors take calculative risk depending upon the past scenario also comes under the average category. Investors with different risk-taking ability have different objectives of mutual fund investment. Here the analysis has been done to analyse, investment behaviour and investment objectives of the different groups of investors i.e. rational, cautious and gambling attitude retail investors of eastern U.P. while making an investment in mutual fund.