Study on Marketing Strategies and Impact of Consumer-Based Brand Equity on the Operational Performance on FMCG Companies in India

Brand equity is a lot of brand resources and liabilities connected to a brand, its name and symbol that add to or subtract from the value given by an item or administration to a firm and additionally to that association's customers. In the present focused condition where the customer has huge decision for choosing brands, it is an exceptionally difficult undertaking for a marketer to draw in new and hold the old customer. To achieve this target the marketer utilizes diverse kinds of marketing techniques to position their item in the mind system of the customer and set up their brand picture in the market. This paper explores the effect of brand equity on the operational execution of organizations in the Indian FMCG industry. The examination consider embraces enlightening and exploratory methodologies. The outcomes demonstrate that there is connection between's brand equity and operational execution of business. In this paper we will study on marketing strategies and impact of consumer-based brand equity on the operational performance on fmcg companies in India.