Study of Various factors determining Customer Demand in Tourism Industry in India

Tourism Industry is one of the booming industries in India. Tourism Industry includes various allied sectors such as hotels, airlines, transport etc. Determining demands in Tourism Industry requires extensive efforts in terms of understanding customer need from various internal and external factors. Present study focuses on exploration of various external factors that lead to demand generation in Tourism Industry. This paper also focuses on nature and strength of relationship between these external independent factors on customer demand, which is dependent factor. This study analyses how each independent factor impacts demand generation individually and together as well.