Study of Metafication of Mythology from the Perspectives of Indian Contemporary Writers

This research paper aims to explore the resurgence of interest in our own mythology today and to show that it coincides with the economic development of the nation and thus expresses the self confidence of its people. The use of mythology by a few management gurus to provide guidance and direction in the fiercely competitive modern world is also explored. The paper aims to focus on the works of popular writers like Amish Tripathi, Ashwin Sanghi and Devdutt Pattnaik and to look into the reason for their appeal in the present age. This paper also looks into how greater awareness, education and exposure has led the contemporary reader and the writer to seek to understand the profundity of Indian myths and legends and apply them to day to day challenges of life.