Study of Customer Perception toward Internet Banking in Indore

In the technology driven world of today, banks are also using ICT to provide its customers the facility of internet banking to operate their account at their will and at their ease. Many studies are being conducted across the world to access the advantages, drawbacks and the problems customers facing with internet banking. The present study measured the impact of demographic factors (Age, Education, Gender and Employment) on customer satisfaction level with internet banking in Indore city of Madhya Pradesh. T test and ANOVA have been used to determine the significant difference among the groups. This study shows that age and gender wise there are no differences in the level of satisfaction but with reference to the education level and type of employment, there were differences among all categories in the level of satisfaction with internet banking. The study also shows that the respondents are satisfied with internet banking facing certain problems like online threats from hackers, and lack of security measures.