Strategies in Retail Sector
| Vol-3 | Issue-09 | September 2018 | Published Online: 07 September 2018 PDF ( 223 KB ) | ||
| Author(s) | ||
| Habibar Rahaman Biswas 1; Dr. Ravindra Kumar Kushwaha 2 | ||
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1Research Scholar, Department of Management, Sri Satya Sai University of Technology & Medical Sciences, Sehore (MP) (India) 2Faculty, Department of Management, Sri Satya Sai University of Technology & Medical Sciences, Sehore (MP) (India) |
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| Abstract | ||
Strategies in retail sector are an important aspect of retailing, considering the competitive retail environment. The first step in the strategic planning process involves articulating the retailer‟s objectives and the scope of activities it plans to undertake. These objectives guide the development of the retailer‟s strategy, and specific performance goals determine whether the retailer‟s objectives are being achieved. |
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| Keywords | ||
| Strategy, Retail, Objectives, Pricing | ||
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