Social media usage among Indian companies: A website content analysis

With the advancement in technology, various social media platforms are being used by the companies to disseminate information to their consumers, employees, suppliers and other stakeholders. Social media are gaining popularity and are increasingly used in many companies. The purpose of this research is to explore the social media usage among Indian business organization using web content analysis method. A total of 50 business organizations were investigated and it was found that all of them have some form of social media presence. The main objective of this study is to explore the presence of big business houses on social media and secondly evaluate which social media platforms are mostly used .Analysis revealed that 100% companies have presence on social media. It was found that twitter was the most popular social media networking site.