Slow Marketing: Strategies for Meaningful Customer Engagement

In a time when the companies are in a race-race to be the first ones to deliver to the customers and the focus is on „quick‟, being „slow‟ and „mindful‟ can be an experience for the customer. Slow does not mean slow in delivery of the service but creating a meaningful, conscious connect with the customer through marketing. The concept emerges from the slow movement. Slow marketing helps the companies to establish a lasting, meaningful relationship with the customer. This paper examines the characteristics and components of slow marketing. The paper also gives an outline of various strategies companies can use for slow marketing and the future prospects of slow marketing are discussed.