Retailer’s perception towards Food and Beverages Products in Hubli-Dharwad City

Retail is an emerging sector in India. Traffickers are not allowing to influence the customers by offering them in various ways, at various locations, in various forms resulting in emergence of various retail formats all over the country. Customers are very much subjective by image of the retail outlet, its attributes, product range, variety, services, employee’s behaviour, décor, music and marketing actions. In this study the researcher wants to know the factors influencing retailer’s perception and perception of the retailers towards local and MNC’s company’s food and beverages. This study is a descriptive one. Primary data was collected by the researcher with the help of structured questionnaire administered to the retailers in Hubli-Dharwad City. 180 retailers constitute the sample size, convenience sampling method was used to collect the data. Based on the descriptive statistical tools and Chi-square test results, some of the relevant findings were obtained that will be significant and relevant to the present Indian state of affairs. The present study has been conducted to highlight the roles of retailers in promoting the food and beverages in the market which helps local food and beverages manufacturers to sustain in the market against MNC’s products.