Response towards various Non-Commercial Advertisements among the Public with reference to Coimbatore District

One of the most serious decisions about inventive strategy in advertisements involves the choice of a suitable appeal. As Creative advertisements appeal for product is used to attract the consumer to buy a particular product similarly a nicely built advertisement campaign with different approach is used to influence the feelings of people for an idea or service. The advertisement agencies use different tricks and types of advertisement appeals that influence the mind of the people targeted in a particular group. Through the use of different kind of appeals, advertisement attempts to communicate and influence the behaviour of individuals. Some ads are designed with the objective to appeal to the rational and logical aspect of the people‟s decision making process and others might try to evoke some desired emotional response. A vast amount of time, money and energy goes into the creative work of developing advertisement appeals to influence the behavior of people. Developing advertisement appeals is a challenging task. It is typically the responsibility of creative people in the advertisement agency. Therefore the researcher aims to analysis five noncommercial advertisements taken for the study to analyse the response. The research undertaken for the study was convenient sampling method. Sample size consists of 1064 respondents. Simple percentage method and multiple responses were used to analysis the data collected and result of the study.