Relationship Marketing by Indian and Foreign Companies in Case of Reliance Jio and Vodafone

Indian Telecom Industry contributes 3% to GDP (2017) FDI has been one of the main contributors to the development of the Indian economy, and therefore, the need for higher FDI is felt in all sectors of the Indian economy. Telecom sector has played an important role in attracting FDI in India. During the first quarter of the financial year 2016-2017, the telecom sector of India received $ 1093 million in foreign direct investment (FDI). This study helps to analyze the relation between the marketing strategy adopted by Reliance Geo and Vodafone. About 50 respondents in Ahmedabad city have been targeted.