Re-engineering Management education using Digital Media and its effects in knowledge creation: Evidence from empirical data

The impact of digital media in everyone’s life cannot be under stated in today’s world. Digital has become all pervasive and it’s only a matter of time that Management Education will have to take recourse owing to the influence of digital. This paper aims to bring out the possibilities of using digital media to enhance learning capabilities in management education and also to find out how social media can create an impact in teaching management education. While the majority of previous research suggests that there are positive relationships between digital media and enhanced students participation and knowledge, this study relies on the management student’s perception and influence of digital media in class room. This study examines a) the effects of digital media in management education b) whether different forms of digital media affect the learning c) Is there any relationship between learning better in digital media than the conventional method of teaching in class. Drawing from a sample from 110 students who are currently doing their second year management program the results are positive and highly correlated on the effects of digital media and learning The study gives an understanding of how the future will look closely linked to the digital as an integrated learning phenomenon and how the class room dynamics will change from the present system to the age of digital with social media added in right measure.