Rapid Transformation of Rural Markets Due to Communication Strategies

Rural Marketing concept is a developing concept, and every sellers or enterprises have realized the opportunity and are targeting it with different communication strategies. Now a days with globalization and technological advancement, rural population are aware of the exposure, habits, lifestyles, and quality features of goods and services.Rural markets have undergone rapid transformation during the last 10 years. The rural market in India is growing fast as compared to the corporate market rural market are also witnessing value growth that is rural consumers are willing to go for premium brand in any product category. Rural market accounts for about 50% of the consumption of fast moving consumer goods and durable. In rural markets it is not easy to enter the market and take a sizable share of the market within a short period. This is due to low literacy, seasonal demand, problems with regard to transportation communication and distribution. An effective communication system help in the transmission of messages with the help of media from the communicator to the receiver i.e “think Global Act local” should be the focus of rural communication as well as other activities. Personal relations, speaking from the heart, traditional lifestyle in tune with nature, family values, traditional belief, hardworking nature, etc. have been considered as an effective tools of oral communication in rural marketing areas. This research paper focuses on the communication strategies for the rural market, the challenges in rural Communications, and discusses the different media for Communication.