Present Scenario Rural Market and its Impact on Rural Development in Coochbehar District

The rural market has acquired significance as the overall growth of the Indian economy. Development in the agriculture sector has resulted in a substantial increase in the purchasing capability of rural people. At Present rural people are consuming a large quantity of industrial FMCG, agro- product, and manufacturing goods. Owing to this the rural market centers have been emerging very fast. Within the last two decades, the rural market centers have been emerging as more critical for agriculture marketing. The growth of rural income, and population, improvement of rural infrastructures, and thought-full Rural Development policies by the state and center, offer huge potentiality for rural market centers development. Growth in agriculture production has been resulting in the rapid rise of rural income. The increased income causes a spurt in the demand for consumers’ non-durable and durable products. Due to the huge demands of industrial products in rural area, the rural market center has been micro to macro after 1991 due to liberalization. The rural market is the primary service centre of rural society. It is the main focal point for all commercial activities of rural people. The rural market is a social space where numbers of people fulfill their daily needs. In India, this market centre is the farmer’s first meeting point with the consumers and buyers. For this reason, rural markets are considered integrals parts of all activities of rural life like the economy, social, cultural, and political. Rural markets are improving rural people's livelihoods equitably and sustainably.