Pre-Purchase Behavior of customers towards Brand New Small Cars in Surat City

This research study is undertaken to find Pre-Purchase Behavior of customers towards Brand New Small Cars in Surat City. Study of customer behavior is the vital parameter for marketing and promotion of any goods and services. Customer behavior is a multifaceted and not easily banal phenomenon as buying pattern of customers is changing at a dismaying speed. In this competitive environment, the marketers have to understand basics of the parameters governing customer behavior as it is mandatory for the long-run existence of the firm. To conduct this study I have selected 150 samples from Surat City and qualifying people who want to buy a brand new small car in future or do not have a car yet intend to buy.