Personal Care Products: A study of Influence of Demographic Profiles on Women Consumers Brand Consciousness

The current study concentrated on women's purchasing habits when it came to personal care items. Understanding the customer mentality and their opinions on personal care items is the most crucial aspect in selling any goods or services, and it entailed studying consumer behaviour. A standardised questionnaire was used to conduct a survey of 150 people. The findings show that respondents' demographical characteristics have a large mean gap in brand consciousness when purchasing personal care items.