Parentsattitude on television viewing and it’s advertisement impact on children: An analysis with special reference to Sirumugai in Coimbatore

Advertising is multi-dimensional and has diverse aims to achieve. In this research we investigate the impact of television advertisement on children attitude with special reference to Sirumugaiin Coimbatore. A questionnaire was used in order to collect data from parents on the impact of television advertisement on children attitude. The parents residing in Sirumugai village were the respondents of the study and the researcher visited Sirumugai village in order to collect the data. The respondent agreed with this statement that there is impact of television advertisement on children attitude with special reference children’s attitude.