Panchayati Raj System and Media approaches

Rural society is the crown of India. Our 70% population is living in village and based on agricultural or traditional activities. Print and electronic, both media known as the fourth estate of any country. A social responsibility of media is very wide and important. Media can play its role as torchbearer to guide, aware, educate and motivate the Indian rural society. Media and society impress each other. Media can play its significant role to provide accurate, fair, timely, positive and critical information to the society. It can spread information regarding different plans, systems and procedure to educate the rural public. Healthy entertainment is also a part of responsibility of media. Role of media is very sensitive and important for deprived, local language users and weaker section. In my research paper, I shall discuss the duties and responsibilities of media towards rural section of our Indian society.