Media Habits of African Students in Delhi: Analysis

This study analyses how African students studying in Delhi use everyday media habits, focusing on news media and social media interrelate with media use during societal crises. It acknowledges that increasing digitalization and mobility are closely linked to fragmentation of media and individualization of media use, involving pronounced differences in generational media use. Ultimately, the future of media accessing carry much significance for the future of crisis communication. Different students have formed distinct media habits, and their uses vary in different situations. Research has shown that in the specific event of a societal crisis, generations will turn to the media for information in different ways. The analysis reflects upon the social constructs of class and gender in relation to the study’s broader findings on television consumption, which are derived from quantitative and qualitative empirical data. This article gives special emphasis to habits and situational conditions. It presents a statistical analysis of nationally representative data from Noida International University, Sharda University, Amity University and Galgotias University all located in Delhi NCR region. The findings show that habitual media use in everyday life strongly affects envisioned media use in crisis situations, more so than the distinct capabilities of the media and personal background characteristics.