Liquidity-Profitability Relationship of Indian IT Sector

Implementation of efficient financial management in the organization is the prime challenge of every business. The efficiency of an organization is measured on the basis of certain parameters like liquidity, profitability, efficiency etc. Liquidity management is one of the most important factors that influences the development, survival and growth of any business organization. In this backdrop, present study makes an attempt to access the influence of liquidity management on profitability of the selected companies of Indian Information technology sector.