Job Motivation in Social Life Driven by Peer Pressure

Vol-4 | Issue-5 | May 2019 | Published Online: 25 May 2019    PDF ( 398 KB )
Author(s)
Kumar Sunil 1; Kandari Jyoti 2

1Assistant Professor, Uttaranchal Institute of Management, Uttaranchal university, Premnagar, Dehradun, Uttarakhand, (India)

2MBA, Uttaranchal Institute of Management, Uttaranchal university, Premnagar, Dehradun, Uttarakhand, (India)

Abstract

Job Motivation, peer pressure and social life are emerging concepts in organizational theory. The major aim of the present study is to investigate the relational interaction among job motivation in the social life context under peer pressure. The information was collected from 141 employees working in the universities in Dehradun, India. The valid data was analyzed through regression and interaction was assessed among variables under study. The results of study signify the relationship among job motivation, social life and peer pressure. The major finding of the study stated that the social life needs are motivating employees to an extent but later need hierarchy shift toward the higher stage to generate motivation at the workplace. The future researcher can explore the causes of a shift in perceived social life of employees’ motivation.

Keywords
job motivation, social life, peer pressure, interaction, needs
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