Investors perceptions towards Mutual Funds: A Study among the selected House Holds from Coimbathore

In the last few years, Indian Mutual Fund has become very popular. The UTI had brought the monopoly on this industry only. But many new players entered the market and the UTI monopoly broke. The industry has become a very tough competition. Eventually, this industry becomes the buzz word in Indian economy. So it is very important to know investors about the mutual fund industry. So the researcher makes a descriptive study mutual fund investor in Coimbatore city. The data were collected through the structured questionnaire and the analyse were conducted by using statistical tolls such as an ANOVA, Chi-square test, Kruskal-Wallis test. This study analyses the investment in mutual funds related to the investor behavior, Mutual Fund and its Influencing socio-economic factors, satisfaction level, sources of mutual fund information, Mutual Investor's Opinion ,Challenges before the Indian Mutual Fund Industry etc.