Investment in Life Insurance Product as Tool of Wealth Creation and Family Protection

Insurance Industry is one of the major segments of the financial market. Insurance Industry play significant role in the process of financial intermediary. Insurance industry is one of the most growing sectors in India in current period. There is lot of potential in the Indian Insurance Industry. There are many aspects and issues, which require study. The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector. The present study has been undertaken to identify the association between demographics of individual investors and their investment behavior and also analyzing the acceptance of insurance by them. The study was conducted using the survey method (Personal interviews and Telephonic interviews). Data was collected through a structured questionnaire from a sample of 150 respondents from Gujarat State. Factor and regression analysis and Cross Tabs was used to analyze the data and identify the effect of customers’ perception about the quality of performance of various factors on customer satisfaction.