Influence of Television Advertisement on the Buying Behaviour of Children Products in Coimbatore District – A study

Television advertisement is considered one of the most effective medium to influence the purchase decision of consumers. This study aims to analysis the influence of television advertisements on the buying behavior of children products. The data was obtained from the general public Coimbatore district. A sample of 150 questionnaires were circulated, recorded and compared. Results indicate that most of the respondents felt that they were influenced by food items and health drinks products advertisements were influence to buy those products. It is noticed that most of the respondents expressed that advertisement are entertaining and call to mind. The findings from the study depict that children products advertisements are successful in creating impact on buying behavior of the children products, particularly about the food items and health drinks. The customers are expecting much information from the short advertisements. It is suggested that the advertisement need to be more informative. It can be inferred that advertisements lead to the digital money transactions and created more awareness.