Influence of Customer Relationship in Digital Marketing
| Vol-3 | Issue-01 | January 2018 | Published Online: 28 January 2018 PDF ( 207 KB ) | ||
| Author(s) | ||
| Dr Aditi Sharma 1 | ||
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1Assistant Professor, Department of Commerce,Indira Gandhi University, Meerpur, Rewari [India] |
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| Abstract | ||
The use of digital marketing channels for building customer relationships and long-term loyalty has recently gained attention. In this report, it shows how brand communication, query management service, and interactivity can help marketers boost customer relationships. This paper talks about the impact of digital marketing on customer relationship management. |
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| Keywords | ||
| digital marketing, customer relationship management | ||
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