Influence of Advertisement on Rural & Urban Customers

The study aims to investigate and evaluate the impact of advertising on the consumer preferences and loyalty in regards to the product/service promotion of different products among 866 customers in Sangrur District of Punjab. This study is significant in promoting advertising awareness among the future citizens through teachers of tomorrow. Survey method was used for the study which is supported by interview .The study reveals that the level of awareness of the effect of advertisement is comparatively better than expected. Many of them are active listeners of the media for gathering information regarding the new products, trend in the market and make a comparison with the products of other firms.