Individual Investor’s Awareness towards Credit Rating Agencies With Special Reference to Guru gram district

The present study was conducted in the district of Gurugram to know the perception of individual investors about the credit rating agencies. The objectives of the study are to know the awareness of individual investors regarding credit rating agencies. Primary and secondary sources are used to collect required data by using convenience sampling method. SPSS has been used to analysis the perception of individual investors. Majority of individual investors are not aware about the credit rating agencies but those who are aware about the credit rating agencies have the opinion that credit rating agencies influenced the investment decision making and credit rating plays a major role in determining optimum level of investment with minimum risk and maximum returns. To conclude further research can be conducted regarding the guideline given by SEBI and methodology adopted by credit rating agencies it will help investors to understand the pattern of investment and minimize the risk of investment portfolio of individual investors.