Indian Two Wheeler Industry – A Comparative Market Research

In terms of sales and production both, the Indian two wheeler industry is the largest in the world. As far as the year on year sales growth rate is concerned, this industry is currently growing at a rate of more than 14 %. The Make in India campaign is also likely to attract more and more foreign investment for the further growth of this industry. At present there are around 12 major two wheeler manufacturers in India that are catering to the varied commuting needs of Indian consumers. The Indian two wheeler industry has undergone sea-changes during the last one decade and thus producing consumer-friendly, eco-friendly, stylish, fuel-efficient and technologically advanced products. This industry has become more and more consumer-centric in the recent times. The present study is aimed at analyzing and comparing the data with regard to the domestic sales and market shares of various two wheeler manufacturers for the two consecutive financial years (i.e. 2016-17 and 2017-18). The secondary data for this purpose have been retrieved from various authentic and reliable online sources. In order to draw certain useful and sound inferences from this secondary data, we have used t-test and F-test. Moreover, the two wheeler manufacturers included in this study are-- Bajaj Auto, Harley Davidson Motor Co., Hero MotoCorp, Honda Motorcycle & Scooter India, India Kawasaki Motors, India Yamaha Motors, Mahindra Two Wheelers, Piaggio Vehicles, Royal Enfield, Suzuki Motorcycle India, Triumph Motorcycles India and TVS Motor Company. Finally, the study concludes that the difference between sales figures of various two wheeler manufacturers for 2016-17 and 2017-18 is not statistically significant and similarly the difference between the market shares of various two wheeler manufacturers for 2016-17 and 2017-18 is also statistically insignificant. But, it is also a truth that the overall sales of two wheelers in India is increasing year by year and thus setting an upward trend.