Increasing Trend of E-Banking in Banking Industry

Internet banking (or E-banking) means any user with a personal computer and a browser can get connected to his bank‟s website to perform any of the virtual banking functions. The proposed framework is mainly based on Self-Service Technology (SST) Attitude/Intention model. Self-Service Technologies (SSTs) is defined “technological interfaces that enable customers to produce a service independent of direct service employee involvement” such as, automated teller machines (ATMs), banking by telephone, and banking services over the Internet and m-banking. Self Service Technology (SST) Attitude/Intention model is an extension to Technology Adoption model (TAM) model. TAM is considered one the famous models concerning consumer attitude towards technology acceptance literature and explain why users accept or reject information technology.