Important e-tail aspects influencing consumer decision-making process: A conceptual Model

India has witnessed a change in the way consumers shop with the advent of Internet enabled service providers. Even though the share of online retail is a minuscule percentage of the total retail sales in the present moment in India, India is set to become the world’s second largest online shopping market by 2034. The market is already witnessing a lot of consolidation with big domestic and foreign players merging with or taking over small Indian e-tailers. Given the current clattered nature of the Indian e-commerce landscape Indian etailers to pay a lot of attention into ensuring consumer loyalty and retention. In a scenario where the Products dealt in by most of the etailers are similar in nature or belong to the same brand retailers have to innovate in order to win over consumers. This paper attempts to understand the important and crucial aspects on the side of the e-tailer that plays a major influencing role in the consumer decision making. The author attempts to present a conceptual model showcasing the influence of certain website elements on consumer decision making.