Impact of TV Advertisements on College Students’ Buying Behavior in Punjab

Advertising is a medium of communication that is totally non-personal and it delivers the business information to the existing and potential consumers. Advertisement creates awareness among the end users and helps them to take the purchase decision. Among all the available marketing and promotional mediums but television is regarded as the most effective media of promotion, due to its wide reach. Advertisements on television can influence both urban and the rural consumers. Advertisement as a promotional tool is not a new concept as its marks can be seen in the ancient time also. Only the techniques of advertisements have changed with the advancement in technology. Television is a very important and popular medium of advertising. Advertisers can reach vast population through TV than the other media. So advertising on television is regarded as best source of advertising. Data is collected from 600 college students from 3 socio culture region (Malwa, Majha, Doaba) of Punjab.