Impact of Technology on Purchase Behaviour of the Destination Tourist

Information Technology had great impact on different industries; tourism is not exempted from that. In almost all the countries had adopted new technologies for attracting tourists. Indian is also moving in the same way. The Indian Government Tourism Department have offer several tourism services through on-line and government claim that they offer better services than the others. So it is very important to know whether the tourists are satisfied or not. In this research focuses on the tourists perception towards the Indian Tourism website services as well as to know the Information technology has any significant role in Indian tourism industry. The objective of the study is to find out the perception of tourist towards the technological approach of stakeholders. This study aims to gather information and analysis the perception of tourists towards technology changes in Indian tourism industry. People have started to adapt the technology in travelling and smartphones make it that much easier and here the statistics of mobile internet user is better evidence. A majority of people responded that booking their flight or hotel online resulted in a better price when compared with going to a brick and mortar store. And another group of people said that online booking enabled them tailor their own holiday plan. Online sites enable them to research faster the desired destination and the comparison of prices make more efficient. Getting virtual assistance online makes better deals for those web-surfers at home or on their smartphones. There is no need to drive out to the agency when it can be done within your home or anywhere. Booking a flight online is now becoming simpler not just in the way of costs but also through availability. Travel can be planned for better convenience and the last minute rush can be solved now. As internet is a global showcase of information at the click of a button, vendors host severs sources to market their good and services internationally and buyers buy these services regardless of where ever they may be located. This study attempted to investigate the potential of the technology for tourism marketing and advertising and the current constraints on the full realisation of such potential. The study concluded with a brief discussion of the major strategic issues in the implementation of Internet tourism marketing.