Impact of Social Media Platforms on Academic Performance of Students

Present days social media has grown massively and these platforms very trendy due to a great advancement of technology. The aim the research paper is to investigate the impact of social media on the academic performance of the students, for that measuring the impact of social media platform a structured questionnaire was developed. Time spent, Addiction of social media and the nature of usage social media platforms are the predictors and academic performance was the criterion variable in this research. Survey and personal interview methods used to collect the primary data by the used structured questionnaire that contains 15 items with a 5. Likert scale. The sample of 168 students from the Hyderabad city was selected using convenient sampling technique and data was analyzed by Analysis of variance, Pearson's correlation and multiple regressions via SPSS 23. The research result explored that social media variables like mores time spent and addiction towards social media is statistically significant on academic performance of the students and nature of social media usage is not significant impact on student's academic performance. The investigation concluded that more time spent on the social platform negatively impact on their academic performance and it should be lead as addiction and it become a very harmful impact on the students health conditions; whereas nature of usage of social media, majority of the students using these platforms for learning and gaining knowledge. Even though, student should to make balance the usage of social media platforms.