Impact of Social Media Marketing on Performance of Retail Businesses in Nasik District

Traditionally, large businesses were able to reach their markets with large advertising budgets, small companies finding it difficult to compete with the fierce competition from these large companies. In today’s business environment, social media has become a new marketing tool available to all businesses, quickly building relationships with potential customers. It was an interesting form of communication that simply took the world by storm and became an object that no business, small or large, local or global, could ignore. Today, there are more than 1.28 billion active users on Facebook alone, the world's most popular social networking site. Twitter, LinkedIn, Google+ and various other social networking sites have hundreds of millions of active users too. Social Media is important not only for regular Internet users, but also for business. Social media refers to the means of communication between people in which they build, share, and / or exchange information and ideas in visible communities and networks. Traditionally, a small business would improve their relationships by going from house to house raising awareness and growing their brand. How quickly access to this depends on their budget and the time available to their business. Consumers are willing to work with businesses to use social media for their own benefit, and also to determine whether social media is the right way to get what they want and can help build trust in the company. That number could be a coupon or other details. Collaborating with a company on social media can lead to the feeling of connecting consumers with emotional, tangible benefits but the desire for intimacy is not something that drives most of them..