Impact of Big-Five Personality on Impulsive Buying Behaviour

While there is lot of research on the impact of cognitive aspects of individuals on their buying behaviour, research on the impact of affective aspects on impulsive buying behaviour is still evolving. The impact of Big-five personality traits on impulsive buying behaviour of 178 (89% response rate) was examined on a random sample in Mumbai and Pune area in India. While Agreeableness and Neuroticism were found to be significantly correlated with impulsive buying behaviour, Extraversion, Openness and Conscientiousness practically did not have correlations with Impulsive buying behaviour. These findings are consistent with earlier findings. The possible areas of further research are suggested.