Hook Line: Bollywood’s Strategy of a Hit Song

Music is the universal language. It can be felt by everyone, including plants and animals. Everybody loves listening to songs. Some of the songs become so popular, irrespective of their language, they become huge hit that people around the world sing those songs. For example, 'Gangnam Style', 'Despacito' and 'Taki Taki‟. They broke the barriers of language and became exceptionally popular. There were two main reasons behind their popularity, first, their music and the second, use of the hook lines in the lyrics. Apart from music, singing and lyrics too played a vital role in the song's success. Nowadays, with the invention of auto-tune software, composers manage with the singers but the lyricists have still a significant role to play. We love to sing songs and most of the time we, unintentionally and unknowingly sang those songs which are catchy. Their lyrics are easy to remember. It is because of the use of what can be called „hook lines‟ in the songs. From the past decades, producers and composers in Bollywood are mainly focusing on the hook lines. It makes a song more popular and catchy. People subconsciously remember the lines and hum the songs repeatedly and thus the songs got a hit tag. In this paper, I'll talk about the use of the hook line strategy of producer and composers in Bollywood to make a song hit.