Green Marketing-Approach of Sustainable Development

As part of green marketing, products and services are sold based on their environmental benefits. The company adopts sustainable business practices, creates eco-friendly products, implements eco-friendly packaging, and communicates the product’s environmental benefits, among other things. Due to excessive pollution, nature has begun to behave in unnatural ways (in the form of global warming and global cooling, heavy rains and draughts, and other natural calamities like earthquakes and tsunamis, cyclones, and epidemics). A green marketing approach seeks to protect consumer welfare and the environment (nature) by producing, consuming, and disposing of eco-friendly products. This paper explains the concept and benefits of Green Marketing and how it helps in sustainable development.