Future Aspects of Plain Packaging of Tobacco Products in India

Here we discussed about the current and future aspects of plain packaging in India to reduce the attractiveness of tobacco product and also it is informed to consumers that tobacco is harmful for health. Tobacco packaging should not use a marketing promotional tool to lure customers for making purchase. There are some countries, they are successfully implemented plain packaging and they got encouraging results. Australia is the first country who successfully implemented plain packaging in 2012. Now Indian government is also planning to introduce plain packaging of tobacco products. Packaging colors also misguide to customers it is less harmful for health like. E.g. – light colors packaging information on constituent and emissions, including misleading information about tar and nicotine yields. Plain packaging is also helpful for Increasing the notice ability and effectiveness of health warning. Plain packaging is a tool that creates a resistance in selling of tobacco products. Tobacco is a killer product and it is misleading for it to be presented in glitzy packaging. Every day of delay allows the tobacco industry to tempt more young people into adopting a deadly addiction. The government is fast running out of parliamentary time. it must now act with speed and decisiveness to ensure this crucial public health measure is law before the election. By 2009, 26 countries were reported to have ‘complete’ bans on tobacco marketing (WHO 2009). However, these bans do not cover all marketing media, with branded packaging a notable exclusion. This has led to growing interest in the public health ramifications of packaging in many countries. Three aspects of packaging have attracted particular attention: health warnings, pack descriptors, and the concept of plain packaging.