Entrepreneurial Performance of Women Micro Entrepreneurs – An Assessment

The paper aimed to study about the entrepreneurial performance of women micro entrepreneurs in services sector. Hence, 156 women micro entrepreneurs were selected and they were involved in services sector entrepreneurial activities. For the selection of geographical area the stratified simple random sampling method was used and Census method was adopted for selection of respondents. Entrepreneurial performance of women micro entrepreneurs were addressed with few indicators such as identification of market segment and geographical location, capital mobilization and investment, procurement of inputs, services quality and standardization, and crisis management. The study found that the respondents have high performance in capital mobilization and investment. High entrepreneurial performance was noticed among those involved in medical and health care services.