Empowering Women Entrepreneurship in India – A case study on Ananya Birla

Women entrepreneurship consists of the economic activities of the women whereby they mobilize resources and employ them skilfully to create new products or deliver new services in order to realize the vision which they saw. They bear the risks involved fearlessly to earn profits. These activities provide employment opportunities to others and inspire many to be economically independent. Entrepreneurship is regarded as the catalyst to drive the economic growth of a country. Hence entrepreneurs are pivotal to a country's growth. Women's contribution towards the economy cannot be overlooked. In the era of liberalization, globalization, and privatization, women are stepping forth and replacing men in their field of expertise. They are leaving no stones unturned to grab the profitable opportunities. Women like Shahnaz Hussain, Indra Nooyi, Ananya Birla and many others are the epitome of the successful businesswomen.