E-Commerce: A key platform to promote Khadi

Khadi is a unique product of India and has enormous business potential within the country and even globally. It has been a source of living for many people who are engaged in the activity as spinners, weavers, and artisans spread across the nation. The Government of India has been promoting the Khadi sector through a number of programs and policies. A large segment of this sector is still unorganized and witnessing several problems for survival. An emerging need has been felt to facilitate, empower and enable Khadi artisans for sustainable growth, income generation, and better work environment thus they are able to get a better price for their work, can carry forward this art to their upcoming generations and can preserve this national heritage. To achieve these goals there is a need of promoting Khadi among the people of the country and outside. The youth has the potential to empower Khadi with new ideas, creations, and new vision and promoting it worldwide. To make Khadi popular and in reach of everyone e-commerce can be able to play a significant role. As easily approachable platform e-commerce can fulfill the needs of both Khadi workers as well as buyers. The article throws light on the ways of empowering Khadi through e-commerce.