Do location and gender matter in deciding payment method in online shopping?

Since last decade, retail has evolved from „brick and motor‟ to online mode; and the rationale behind the same are changing life style, increase in the purchasing power, dynamism in the searching and selecting pattern of individual, working partners, ease of use and many more. Hence, this work aims to find influences of location and gender of online shoppers on the choice of payment method used in buying. For this a structured questionnaire is framed and a sample of two hundred and six respondents covering all the major demographics is taken. In the study, Chi-square test is mainly applied to test the hypotheses. Finally, the study concludes that neither location nor gender has any impact over the choice of payment mode in online shopping.