Demographic Details and Investing Pattern of Mutual Fund Investors: Results from Chi-Square Test

Though the Average Assets under Management (AAUM) of the Indian Mutual Fund Industry stands at trillions of rupees, as of 2018. The contribution of the state of Jammu and Kashmir towards the total AAUM of the Indian Mutual fund industry is not impressive (AMFI). The contribution of the state stands only at just a few hundred crores which points towards the huge untapped potential in Jammu and Kashmir (J&K). Therefore, studying the investment pattern of mutual fund investors is indispensable for addressing the issue of narrow customer base of mutual fund investors in the state and lower contribution of J&K towards the total AAUM of the Mutual Fund Industry. In an endeavour to provide insights regarding the aforementioned problem, the present study is the first such study which attempts to reveal the investment pattern of mutual fund investors in Jammu and Kashmir (J&K), India. The present study attempts to conduct the analysis of the mutual fund investors of Jammu & Kashmir on the basis of their various demographic and socio-economic characteristics to determine their investing pattern. Not only this, the study also conducts the cross analysis of some of the given demographic and socio-economic characteristics of the mutual fund investors to provide deep insights regarding the investors’ investing pattern. To determine the presence or absence of a statistically significant difference among the small and large mutual fund investors, the proposed hypotheses are tested by running the Chi-square test.