Defects of Agricultural Marketing in India and their Remedial Measures

Agricultural marketing refers to all those processes which relate to taking the agricultural product from the farmers to the consumers. Agricultural marketing includes gathering the agricultural produce their standardization and grading, their storage, sending them to the market through various middlemen, selling in the market and arranging the required finance etc. The institution of regulated markets set up to strengthen and develop agricultural marketing in the country has achieved limited success in view of the existing conditions as described above , it is felt urgent reforms are needed in agricultural marketing . with a view to reform agricultural marketing the government has introduced the electronic National agriculture market which will provid farmers a choice to bring his produce to the local mandi or to become a bigger player by seeking online buyers (Traders) operating in other markets.