Creativity and Value Orientation: A Comparative Study on Value Orientation of Creative Writers

The study was undertaken to study the Value Orientation of Creative Writers (SahityaAkademi Awardees & Non-awardees) of Jammu & Kashmir. The sample of the study comprised of 40 Creative writers as Awardees and 40 Creative Writers as Non-awardees. .Value Orientation Scale (1960) by Allport et al Indian adaption N.Y Reddy (1980) was used for the collection of Data and ‘t’ test was employed for the analysis of data. The investigator found a significant difference between the two groups on factors Aesthetic Value and Economic Value. However, no significant difference was found on factors Theoretical, Social, Politicaland Religious of Value orientation between the two groups of Creative Writers.