Corporate Social Responsibility

The voluntary efforts and responsibility of the companies towards society and ecology is called corporate social responsibility. It is basically that effort of companies which are decided by themselves to contribute for the betterment of society and a healthy ecological environment. It is a process whereby companies merge the social and environmental concern in their business operation and their dealing with their stakeholder on this concern. This is somewhat the social contribution of the company through their social investment and business activities. Corporate social responsibility also raises the issue related to the principal of sustainability, which estates that organization should make decision based not on financial aspects such as profit Rather on social and environmental output of their activities. Corporate social responsibility is the responsibility of the concerns which measures the output of the company’s activities and decisions on society and environment. It is also known as the TRIPLE BOTTOM LINE as it is related with the people, profit and planet.