Consumers Shopping Pattern for Packed Food Products

An organization with an excellent track record suddenly finds its products obsolete, its unparalleled consumer base eroded and its financial resources depleted. The consumers try to collect more information about the product, its key attributes, and qualities of various brands and about the outlets where they are available. Technological changes are taking place at the flash of an eye and standards are undergoing changes in time. The marketing of products is becoming a more and more complex process in the context of globalization, liberalization, and privatization and modernization policy of the Government. To identify the factors motivating the consumers to buy a packed food products.