Consumers’ Satisfaction on Services Rendered by Andhra Pradesh Southern Power Distribution Company Limited in Guntur District

This paper focuses to study the consumers’ satisfaction on services rendered by APSPDCL. The services rendered by power utilities are not an easy task. More power markets are needed in India. The results of the field survey revealed that a high majority of 93.0 per cent rural respondents and 77.0 per cent urban respondents did not notice any advertisement given by APSPDCL authorities for proper use of electricity. The advertisement has influenced the total sample respondents to some extent. Regarding global alliance bring benefits to India’s power sector the respondents from rural and urban are significantly varied at 5% level of significance as the per the chi-square test. Hence the hypothesis is refuted. It may be inferred that the need of more power markets in India is required which is very much evident from the recent constitutions of National Power Exchange Centers and State Trading Centers in the country. According to the student t-test for the service rendered by the APSPDCL the average opinion score of urban and rural area respondents are almost similar for the quality of power supply and opinion is varied for all the other services. The hypothesis is rejected for all the utility services except quality of power supply.