Consumer’s Perceptions towards Online Shopping

With high-tech innovations, high quality and advertisement, customer’s perceptions are built in time. Due to rapid changes in internet and mobile phone penetration, the way of do business has changed. Now, in busy life, it has become an integral part of daily life. With advancement of mobile phone apps and websites for online shopping, consumers are very interested to purchase online. In 1990, Tim Berners-Lee started a World Wide Web server and browser for opening of an online pizza hut, Netscape’s SSLV-2 encryption standard for secure data transfer in this system. After that Amazon and e-Bay introduced in 1965 and 1966 theirs online e-retail business. From customer point of view convenience, more choices, quick & time saving, 24 hours availability etc. are beneficially factors but product mismatch, inconvenient delivery place, security of payments, fake websites and risk of not getting product are anxious factors to discourage the online purchase.