Challenges and Prospects of Supply Chain in Retail Sector

Supply chain helps the organization to connect and keep the customers engaged through constant updates on promotions, offers, new product, and service as well as events. Hypothetically, one of the primary objectives of a business is to have happy, satisfied and loyal customers by improving the customer experience and engagement. The findings of this study have confirmed that supply chain positively impacts retail sector. However, marketing on such platforms should be done carefully to avoid detrimental side effects of poor supply chain management. Organizations can achieve more conversions rates through supply chain compared with other marketing solutions available. The targeting advantage of supply chain increases the chances of retailing because the targeting helps the retail sector to channel the advertisement to the specific customers who need the advertised product or service. Although the targeted supply chain is applicable for retail sector, it remains to be one of the most preferred supply chain strategies. The current article highlights the challenges and prospects of supply chain in retail sector.